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Keynote Topics

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How to Figure Out What Visitors Want Most from Your Destination

7 surprising concepts that will force you to rethink the way you market and develop your destination.  Travel writer and author Doug Lansky takes a good hard look at where the rubber meets the road and you’ll be stunned -- not just by his conclusions, but by the practical solutions he provides to remedy the situation, and how inspiring that feeling of empowerment is.
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How to Create
A World-Class
Destination

Travel, like almost all industries, is in a constant state of transition. That means no matter how much success your destination has achieved, the strategy that worked yesterday to get you there is unlikely to carry you to the place you'd like to be. The most successful destinations are constantly looking to adapt to the impending changes and even stay two or three steps ahead. Doug Lansky will teach hotels, tour companies, attractions, and the entire destination how to think about tourism (and the way we market it) in an entirely new way... in fact three new ways.  By learning how to think like a travel writer, a top hotel manager and a theme park owner you can spot problems and see the solutions as you never could before.  
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[FOR FINE ARTS AND CORPORATE EVENTS] How Great Misadventures Can Change Your Life

Spend an evening with veteran travel writer, Doug Lansky, and you're not likely to look at the world the same way again. With Starbucks, McDonalds, Hiltons, H&M shops, and high-speed internet beaming you emails, Facebook updates, even your favorite TV shows in almost every country, it's possible to travel the world without having much of an adventure. The travel industry has removed most of the unscripted experiences, yet it's this authentic part of travel that leaves the biggest impression, that changes the lives of those who experience it. Doug will not only share some of his most entertaining misadventures, but will show how anyone can easily find their own and make travel a more unique and fulfilling experience.
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[FOR UNIVERSITIES] How to Travel the World on a Student’s Budget

Traveling the world has become easier than ever, but finding a unique and enriching experience and keeping costs down has never been more challenging. Lonely Planet author and freelance travel writer Doug Lansky removes the fears, makes it accessible, explains how to see the world on the cheap, how to do it safely, how to figure out where to go and how to bring something home more meaningful than a bunch of photos of you in front of some famous attractions. Oh, and it’s one of the fastest-paced and funniest shows you’ll ever see.
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What conference organizers say

Before we tallied the survey results, we knew Doug’s keynote had gone over well. We heard the applause and frequent laughter ourselves. Even as we collected the survey, we noticed handwritten comments like “Doug Lansky was an amazing speaker, very engaging!” and “Doug Lansky was fabulous!” Now, having gone through all the surveys, we can tell you his presentation was extremely popular. In fact, the surveys show it was the most popular (and useful) we’ve had since I started planning the conference!
gayle Gayle Junnila Explore Minnesota Tourism
Multiple attendees quoted Doug as being the best keynote they can remember. With over a 1,000 attendees this is something to be said with people coming back year after year.
kylie Kylie Olanowski Director of Operations and Events, Pure Michigan Governor's Conference on Tourism
Lansky had the audience in stitches as he delivered a much-needed lesson to the City's travel and tourism industry. Feedback from attendees was overwhelmingly positive, with some describing his talk as the highlight of the conference.
Wendy van der Byl Destination Marketing Manager, Cape Town, South Africa
Doug Lansky’s presentation is the best in the travel industry.  Funny, insightful, and full of tips to help make people more successful travel marketers.
grant Rich Grant Communications Director, Visit Denver
Books

Recent and Bestselling

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Nearly 10 books, several hundred thousand copies sold, an award or two, and one “International #1 Bestseller” (in New Zealand).

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Doug Lansky

Doug Lansky has been living abroad and traveling for the last nearly 20 years in over 120 countries. He is the author of 10 books, including 2 for Lonely Planet and 3 for Rough Guides, had a weekly syndicated travel column in over 40 newspapers for five years, hosted a Travel Channel show, served as a correspondent for Public Radio’s Savvy Traveler show, served as travel editor for Scandinavian Airlines inflight magazine for three years and contributed to publications such as National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian, National Geographic Adventure, World Hum, and Huffington Post. On the speaking circuit, Doug has given acclaimed lectures at nearly 100 universities, spoken to a sold-out audience at National Geographic Headquarters, for the United Nations World’s Tourism Organization, as an after-dinner speaker at corporate events and at both public and industry travel/tourism conferences, and set the attendance record for keynote lectures at the 2012 and 2013 ITB Berlin conferences.

Contact Doug