Attendance record at ITB Berlin


Many destinations are trying to attract visitors, but more and more places need to tread carefully.  In the next 10 years, international travelers will go from 1 Billion to nearly 2 Billion. Already-popular destinations will see a multiplier effect and experience 3–5 times as many visitors.  How can destinations cope with this sort of congestion (knowing that overcrowding is the leading cause for destinations to go into decline).  Doug explains the key strategy to using that popularity and spreading out the visitation throughout the year.