Visitor Experience Design: Getting Tourists To Behave Better, Spend More

The journey begins when the traveler steps off the plane and doesn’t end until they get back on. Every minute in the destination colors their experience, and as their host, you want to make sure it goes as well as possible so they bring back great memories spread the word.  Things typically go well at the nice hotels and restaurants, but it’s the rest of the destination that needs some attention so nothing slips between the cracks.  Visitor experience design might start with finding and removing any  pitfalls (long delays at customs, waits for the airport bus), but when done well, it can enhance and elevate the entire visitor experience where it’s needed most.